A Golden Rule for Business Networking
All things being equal, people will do business with, and refer business to, those people they know, like and trust” Bob Burg, author of Endless referrals
So if this is the golden rule of networking the question is, why?
The nature of small businesses is that they have limited marketing budgets, and so have to work hard to get the attention of prospective customers. These prospective customers are then unaware of the differences in products, services or prices that might make them sway away from big businesses.
Buyers who have been let down in the past are also looking for a reliable services. There may be a lot of people who are competent out there, but suppliers who can be trusted, suppliers who will look after their customers are what people want.
It is up to the supplier to create the ‘know, like, and trust’ relationship with a prospect or referral source who will obtain a sale or referral source. So successful selling is fast becoming relationship orientated rather than transaction orientated.
Business networking is a great way to build these strong relationships. Working with an organisation such as BNI Resolute, Haverfordwest chapter is a great way to demonstrate a good and reliable character. Networking is not all about handing out business cards to a room full of people. It’s the ability to cultivate a mutually beneficial relationship. It all goes back to the Gainers Give attitude to life. You need to genuinely care about another person with a focus on their needs, wants and desires. Behaving like this will truly accelerate direct, and referral business.
By doing so you will be able to build the reputation you need to do great business.
It’s what you deliver that counts.
BNI chapters all over the world have been creating a business network which wants businesses like those to get involved. If you’re reliable, honest and hard-working and put an emphasis on helping customers and providing a great service then BNI Resolute, Haverfordwest is the networking group for you. We focus on creating lasting and deep relationships with fellow members in order to generate more business for everyone.
If you’re interested in joining one of the most lucrative, and effective business networks in Pembrokeshire why not come and join us? We meet every Tuesday at Haverfordwest Leisure Centre, Haverfordwest, Pembrokeshire.