BNI – Your Weekly Sales Training
Your 60 seconds isn’t a sales pitch, you won’t be closing a sales deal. It’s an opportunity to train you referral team. If you took on a new employee to field sales then you wouldn’t give them, once a week, a ground hog style overview of what you do. You educate them in the details. You build a knowledge base about your products, skills, and procedures. Your 60 seconds is no different.
A great way to do this is to just take an hour or two to sit down and list the topics you want to go through each week for a year ahead. You might not strictly stick to this curriculum but setting them down will give you a greater focus for what you will cover in the future.
Your own focus isn’t the only benefit to be had by setting yourself specific topics.
- People will listen. Changing the topic means that they will stay alert. If they know what you’re going to say, or have heard every week for the last year or so that they’ll find it tough or not bother to listen at all.
- This will mean that you’ll cover aspects of your work that your networking fellows hadn’t previously associated with you. Maybe they have a client who is itching for someone who does what you do?
- Your fellow members will already be giving you general referrals because they know what you vaguely do, but by covering a specific topic you might just spark a specific referral idea in a members mind.
Give it a go. Your networking partners will learn more about you, and you will get more referrals. You don’t lose anything by moving from a general approach to your BNI meetings to a specific one.
If you want to join us here at BNI Resolute, Haverfordwest Chapter then why not come to one of our meetings. We meet at 06.45 every Tuesday at Haverfordwest Leisure Centre, Haverfordwest, Pembrokeshire. Isn’t it time you considered joining one of the most effective business networking and business referrals groups in Pembrokeshire.